Juan Carlos Soriano
Principal
Juan Carlos Soriano brings more than 39 years of industry experience to Sandstrand Services. His career began at the grassroots level as a janitor and waxer, and through dedication, perseverance, and a strong work ethic, he has risen to the role of owner of his own successful company.
Juan Carlos is widely respected for his operational expertise and unwavering commitment to doing things the right way. His hands-on leadership style and comprehensive understanding of every facet of the business have been instrumental to Sandstrand’s growth and long-term success.
Since 2009 when Sandstrand was founded, it was built with the principle that every employee is treated as family. Juan Carlos has continued to build the company around a clear vision rooted in integrity, accountability, and family-driven values.